Privacy Policy

LV8 Sport Ltd (including Physmo)

Last updated: 1st January 2026

LV8 Sport Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website, use our products and services (including the Physmo platform), or otherwise interact with us.

This policy applies to all users, including athletes, patients, healthcare professionals, partners, and visitors to our websites.

1. Who We Are

LV8 Sport Ltd is a UK-based company developing digital health, performance, and rehabilitation technology, including Physmo, our musculoskeletal (MSK) assessment and rehabilitation platform.

For the purposes of UK data protection law, LV8 Sport Ltd is the Data Controller.

Contact details

Email: privacy@lv8sport.com

Registered address: LV8 Sport Limited, 34 Anyards Rd, Cobham KT11 2LA

2. What Data We Collect

We may collect and process the following categories of personal data:

a) Information you provide directly

Name, email address, phone number
Organisation, role, and professional details
Account registration details
Communications with us (emails, support requests, feedback)

b) Health and performance data (Physmo users)

Where Physmo is used, we may process special category health data, including:

Injury or condition information
Rehabilitation progress and exercise data
Movement, performance, and assessment data
Clinician notes or outcomes (where applicable)

This data is only collected where necessary and with appropriate safeguards in place.

c) Technical and usage data

IP address, browser type, device information
Log data, usage analytics, and interaction data
Cookies and similar technologies (see Section 9)

3. How We Use Your Data

We use personal data for the following purposes:

To provide and operate our websites, products, and services
To deliver Physmo assessments, rehabilitation programmes, and analytics
To communicate with users, partners, and customers
To improve platform performance, usability, and outcomes
To meet legal, regulatory, and contractual obligations
For research, analytics, and reporting (using anonymised or aggregated data where possible)

We do not sell personal data.

4. Legal Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Consent – particularly for health data and optional communications
Performance of a contract – where data is required to deliver services
Legitimate interests – such as improving our services or ensuring platform security
Legal obligation – where processing is required by law

Special category health data is processed under additional lawful conditions, including explicit consent and healthcare-related purposes.

5. Data Sharing

We may share personal data only where necessary and appropriate, including with:

Healthcare providers, clubs, or organisations you are associated with (where authorised)
Technology and infrastructure providers (hosting, analytics, security)
Research or evaluation partners (in anonymised or pseudonymised form)
Regulators or authorities where legally required

All third parties are required to maintain appropriate security and confidentiality.

6. Data Storage and Security

Data is stored securely within the UK and/or EEA (or in compliant jurisdictions)
We use technical and organisational measures to protect data, including encryption, access controls, and audit logging
Access to health data is restricted to authorised personnel only

We retain personal data only for as long as necessary for the purposes for which it was collected.

7. Your Rights

You have the right to:

Access your personal data
Request correction of inaccurate data
Request erasure (where applicable)
Restrict or object to processing
Withdraw consent at any time
Request data portability

Requests can be made by contacting privacy@lv8sport.com.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

8. Children’s Data

Our services are not directed at children under 13 without appropriate parental or guardian consent. Where Physmo is used by younger users, data processing is conducted under organisational and safeguarding agreements.

9. Cookies and Analytics

Our website uses cookies and similar technologies to:

Ensure core functionality
Analyse usage and performance
Improve user experience

You can manage cookie preferences through your browser settings. Full cookie details are provided in our Cookie Policy.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and significant changes will be communicated where appropriate.